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The budding talent taught herself Logic and how to compose on a midi controller. By the age of 16, she dove deep into producing and songwriting — citing Nicki Minaj, Erykah Badu, Drake, and Busta Rhymes as inspirations.

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DOJA CATMOOO!, Doja Cat’s viral song about – you guessed it – cows, took the internet by storm. From the strength of that track alone, it appeared that Doja could become this year’s Cardi B: a viral sensation who crossed over to become a bonafide star. An online deity who passed through the looking-glass and into proper A-list territory. She had already promised to release another version of the track (a la Big Shaq and his endless retreads of ‘Man’s Not Hot’), building on the moderate success of her album ‘Amala’, which came out in March. From one coolly received album to 10 million YouTube views in the space of a few months: proper insta-culture stuff.

Amala Zandile Dlamini, better known as Doja Cat, was born in Los Angeles to South African and Jewish parents. Being an artist came instinctively: Her father made a living as an actor and film producer, and her mother is a painter. As a teenager, she studied piano and took dance lessons. By the age of 16, she dove deep into producing and songwriting — citing Nicki Minaj, Erykah Badu, Drake, and Busta Rhymes as inspirations. She taught herself to compose on the production platform Logic, which led to her first upload on SoundCloud.

After Boogie’s exciting performance, Doja Cat was up to bat. Personally, Doja Cat was just an amusing singer who sung the viral hit Mooo!” on YouTube, having garnered a rich 44 million views. To others around me, Doja Cat was much more: She was a queen. After watching her performance, I was convinced of her royalty. As soon as Doja Cat walked on, I was stunned by her beauty and then awed by her flawless falsettos. Her music was fun, making the crowd jump and shake their hips. Her dancing was hot, fluid and very skillful. The crowd lost themselves in wonder when she somehow managed to seductively move her way up and down in platform boots. The experience was unforgettable. Doja Cat sang Happy Birthday” to one girl in the crowd, and the whole audience proudly filled in verses to parts of Doja’s songs. At the end of the set, Doja Cat called up nearly 20 people from the audience onto the stage to dance and sing alongside her.

On February 1, 2018, she released the single “Roll with Us”, which was dubbed as the debut single off her debut studio album. On March 9, 2018, she released the second single from her upcoming album, “Go to Town”, with an accompanying music video released the same day on her YouTube channel. As of August 2019, the music video has reached 17 million views on the platform. On March 30, 2018, Doja Cat’s first full-length debut studio album Amala was released.

Surely The New York Times’ Sarah Jeong saying white men are bullshit ” doesn’t equate to Milwaukee Brewers reliever Josh Hader tweeting that gay people freak me out” Much how Eminem hurling faggot” as an insult at the age of 45 is quite different from tweeting the epithet when you’re a teenager. All things considered, it might be best that this occurred before Doja Cat reached mainstream popularity. The amount of trust and goodwill built up over the course of 14 or so business days might be easier to rebuild than that which was built up over a decade. (Cough Kanye Omari West cough.) Nevertheless, there is no hard-and-fast rule for accountability, no easy guide through the swaying thicket of grievance politics.

Although the Juicy” music video is full of body love, it would be a mistake not to mention that it was seriously lacking in plus size women. It’s clearly a missed opportunity to include an under-represented group in an otherwise great body-positive message.

With Doja’s rise (catalysed by ‘MOOO!’) came a fall: someone dug up an old tweet of hers that used homophobic language, and she put out a clumsily-worded apology. At the mercy of a Twitter mob, there have been various attempts to cancel her, but none have succeeded thus far. She’s an artist who’ll happily retweet posts like ‘How did Roc Nation sign you? You’re absolute trash’, although she often doesn’t read the comments underneath videos of her, she tells me – when I ask about how a large amount focus on the female form she’s attempting to reclaim from the male gaze.

With her penchant for candy-coloured wigs and outlandish getups, LA-based rapper Doja Cat has gained something of a cult following online. The video for her breakout banger Moooo” – which sees the 23-year-old twerking in a cow print outfit while grazing on a burger – went viral in 2018, establishing surreality, memeability, and killer lyrical hooks as her hallmarks.


Last year, “Moo!” was more than just a meme; it was the beginning of a movement. It was a part of a cultural shift to meme music, and it became a cash cow, so to speak. It inspired Halloween costumes, overpriced cow-print items on Depop, Instagram captions, and thicc style choices. To the casual observer, Doja Cat seemed to come out of nowhere —a breakout sensation similar to Cardi B. Her silliness, vibrant visuals, and sharp lyricism demonstrated more potential than others would care to see.

A lot. Like a whole lot. When I was making that album, I wasn’t using a midi board and I wasn’t as good as I am on the piano keys now. Towards the end of that album I started picking up beat making. I started singing every day and learning how to get better at that. I’ve grown a lot with my voice and understanding different aesthetics about myself and learning how to achieve that. I am half African and because of my dad I like the elements they use in their music. I love to add that and mesh it with rap music. I think I’m definitely going to keep doing music like that.

In February 2019, Doja Cat released her single ” Tia Tamera ” featuring Rico Nasty , which is the leading single to her deluxe edition of her debut album Amala The following month, she was featured on the hit YouTube channel Colors with a performance of “Juicy”, a song taken from the repackage of the album.

Yes, I’ve been doing festivals and shows and lately I’ve been having the most fun I’ve ever had. I just did one called soundset. Best festival I’ve ever done. Festivals are usually hot and they always want to do them in the daytime. The heat beaming on me and all. This one was so perfect, fun, easy, never seen that many people out and about in my life.

One woman that’s been marching to the beat of her own colorful drum is recording artist Doja Cat. At 23, she is already iconic; not only because of her music, but also through her charming and fresh personality. She is no overnight success, though: her grind to the top includes 5 years of her being herself, building an organic loyal fanbase, and just doing what she loves to do. Her comedic single Mooo!” caused so much viral attention; what started off as a joke between her fans became an influential boost to her career. In 2018, she released her debut album Amala via RCA records, and that project solidified why Doja is here to stay. The album is joyful, refreshing, and vibrant, and made us recognize that she’s truly in a class all her own. She recently collaborated with another bold female music artist — Rico Nasty — for their smash Tia Tamera.” Once again, she proved that she’s good at what she does, and the possibilities for her are endless.


Raw talent isn’t the first quality that record labels look for when recruiting artists these days. Being a triple threat in today’s micromanaged music industry might seem almost impossible, but Los Angeles artist Doja Cat makes singing, rapping, and producing her own music look easy.

Unfortunately, it seems that male performers like Chris Brown and XXXtentacion receive praise no matter how bad their misdeeds are, including verbal and physical abuse. The late XXXtentacion is still remembered fondly, with performers like Billie Eilish and J. Cole coming to his defense—even though he beat his pregnant ex-girlfriend. Most men in the hip-hop and R&B communities are given endless leeway for their horrendous actions; meanwhile, female artists aren’t given the same allowance to slip-up and show flaws. People remember Ariana Grande’s donut-licking, Taylor Swift’s lack of political activism, and Miley’s odd, problematic comments more than Chris Brown beating Rihanna or Drake texting underage girls. As a woman, your words weigh more than a man’s actions, except if you’re loud and have a lot of opinions, like Cardi B ( she’s not “cancelled” , she just sat down with Presidential candidate, Bernie Sanders ).

There isn’t one, succinct answer as to why “Mooo!” has become such a sensation, or what Doja Cat plans to do with her new viral fame (Refinery29 reached out for comment). But, we can try to dig a little deeper to see how “Mooo!” came to life, and figure out how on earth we, as a society, spent an entire week low-key pretending to be a farm animal.

In an era where social media influencers reign and memes can make or break an artist’s career, it’s not often that the industry highlights true musicians that rap, sing, and produce their own music. Doja Cat uses Internet platforms to pique her audience’s interests but ultimately allows her music to speak for itself. She can float effortlessly over a beat with feathery vocals, deliver cutthroat raps with distinct melodies, and produce and record the whole damn thing by herself. In the process, she’s setting the triple-threat standard for women in the modern music industry.

Born and raised in L.A., Doja Cat made her first upload to Soundcloud in 2013 at just 16-years-old. She developed a knack for music by studying piano and dance as a kid and listening to the likes of Busta Rhymes, Erykah Badu, Nicki Minaj, Drake, and more. Soon, she went from obsessing over Catwoman (the Halle Berry version) to crate digging” on YouTube. The budding talent taught herself Logic and how to compose on a midi controller.


Watch Doja’s vibrant, fruity music video for “Juicy” above. RESPECT.: I know you don’t want to talk about Mooo!” I’d honestly be sick of talking about the same song forever if I was an artist. In early August 2018, Doja Cat’s cow-print top got in the way of her music career.

Nope! A lot of people want me to be sick of Mooo!” I haven’t got sick of it yet and I think it’s expected. It’s kind of predictability of it. Makes me look like I don’t like what I do. Like I’m somehow tired of the sing. Mooo!” is one of the favorite songs I’ve ever made. I think it’s one of the funniest songs I’ve ever made and I’m super proud of it. The song was a joke. Being in the industry is like school. People wanting you to feel like the bud of the joke. The thing is I made the joke. I love the song. So, you know it’s okay. Totally cool to talk about it.

In the video, Doja Cat is a watermelon, while the singer also keeps it juicy while having fun with cherries, bananas, peaches, strawberries, grapes, and pears. Official music video for “Juicy” by Doja Cat and Tyga.

Given name Amala Zandile Dlamini, she was born on October 21, 1995, in Tarzana, Los Angeles, California. Her mother, Deborah, is a painter, and her father, Dumisani, an actor, film producer and composer. Amala spent 5 years living in New York City (Bronx) before moving back to California (Oak Park). Growing up, she took both dance and piano lessons. She learned the ‘Logic’ software and how to compose beats on a midi controller. Her musical inspirations include Erykah Badu, PartyNextDoor , Busta Rhymes and Drake to name a few. The songstress dropped out of high school in the 11th grade. She was 16 at the time.

Her lyrics are typically laced with leftfield references (in a track released earlier this year with Rico Nasty , she delightfully compares her boobs to identical twin actors Tia and Tamera Mowry), which makes Doja Cat a perfect fit for the latest episode of Making It Up As You Go Along. In our YouTube series, we give artists a box filled with random topics to pick out and discuss, no matter what their knowledge on the subject is.

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