jay-z agency – Jay

11, 2011. Jay-Z’s rise came from humble beginnings. The Foundation, founded in 2002, is dedicated to helping individuals facing socio-economic hardships further their education, encouraging them to tap into their potential.

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JAY-ZAs soon as we heard that Jay-Z’s entertainment company, Roc Nation, was teaming up with the NFL, we knew that we didn’t hear the whole story. In 2008, Jay-Z signed a $150 million contract with the concert promotion company Live Nation. This super deal created a joint venture called Roc Nation, an entertainment company that handles nearly all aspects of its artists’ careers. Along with Jay-Z, Roc Nation signed such top artists as Rihanna, Shakira and T.I., among many others, to its roster.

Jay-Z capitalized on the runaway success of The Blueprint with a number of follow-up projects. He collaborated with the Roots for the Unplugged album (2001) and with R. Kelly forBest of Both Worlds (2002). He then went on to record, over the course of the year, 40 or so new tracks, 25 of which appeared on his next record, the double album The Blueprint 2: The Gift & the Curse (2002). Though billed as a sequel, The Blueprint 2 was considerably different from its predecessor. Whereas the first volume had been personal, considered, and focused, the second instead offered an unapologetically sprawling double-disc extravaganza showcasing remarkable scope. As usual, it spawned a stream of singles, led by his 2Pac cover ’03 Bonnie & Clyde’ (featuring his glamorous then-future wife, Beyoncé Knowles from Destiny’s Child). Furthermore, Jay-Z guested on a pair of summer 2003 hits: Beyoncé’s chart-topping ‘Crazy in Love’ and the Neptunes’ Top Five hit ‘Frontin”.

Both the production and lyrics of 4:44 have a natural partner in his 2001 masterpiece The Blueprint. Only now, he’s accomplished everything he said he would. It sounds foolish to even suggest that JAY-Z, three decades after the release of his first album , could find himself in the running for Album of the Year in 2017, especially when so many, perhaps with merit, questioned if he even still cared about rapping anymore.

Jay-Z’s next solo album was 2002’s The Blueprint2: The Gift & the Curse, a double-album. The album debuted on the Billboard 200 at number one, selling over 3 million units in the U.S. alone and surpassing The Blueprint. It was later reissued in a single-disc version, The Blueprint 2.1, which retained half of the tracks from the original. The album spawned two massive hit singles, “Excuse Me Miss” and “’03 Bonnie & Clyde” featuring Jay-Z’s girlfriend of four years Beyoncé Knowles. “Guns & Roses”, a track featuring rock musician Lenny Kravitz, and “Hovi Baby” were two successful radio singles as well. The album features the tracks “A Dream”, featuring Faith Evans and a recording of the late The Notorious B.I.G.; and “The Bounce”, featuring Kanye West. The Blueprint 2.1 features tracks that do not appear on The Blueprint2: The Gift & the Curse, such as “Stop”, “La La La (Excuse Me Again)”, “What They Gonna Do, Part II” and “Beware” produced by and featuring Panjabi MC.

UK music artist and film director Rapman is well-known for his short films, narrated in the form of a rap. Noted as one of the greatest hip-hop feuds of all time, Jay-Z and Nas’ ongoing beef is one that is still talk about by music critics and fans.

In 2005, the rappers showed the world that they finally put their differences aside when Jay brought Nas up on stage during his I Declare War” tour. The rapper’s lawyer is asking a judge to dismiss a $2 million lawsuit after an older musician allegedly tried to add more complaints to a motion without consent from the court.


Today, Nas and Jay-Z are good friends and no longer throw subliminal jabs at one another in their music. Former NBA player Etan Thomas says Jay-Z changed his entire message regarding social justice when he struck a deal with the NFL.

At first, things seemed to be going well. On the same day as the announcement, Rapsody, one of the artists named an Inspire Change advocate, visited BBF Family Services with rapper and Chicago native Vic Mensa to mentor 70 teenagers about their lives and offer career advice.

Hip-hop’s first billionaire is helping with the NFL’s social justice efforts. But the partnership’s first few weeks have been riddled with controversies. After that extremely low blow, Jay-Z’s mother intervened, and demanded him to apologize to Nas and his family, which he did in December 2001.

Even with a stage name, Jay-Z remained relatively anonymous until he and two friends, Damon Dash and Kareem Burke, founded their own record label, Roc-a-Fella Records, in 1996. In June of that year, Jay-Z released his debut album, Reasonable Doubt. Although the record only reached No. 23 on the Billboard 200, it is now considered a classic hip-hop album, including songs such as “Can’t Knock the Hustle,” featuring Mary J. Blige , and “Brooklyn’s Finest,” a collaboration with Notorious B.I.G. Reasonable Doubt established Jay-Z as an emerging star in hip-hop.

And the fact that several NFL owners are prominent donors and supporters of President Donald Trump — who has repeatedly attacked Kaepernick and other kneeling NFL players , framing their protest against injustice as unpatriotic — has led to arguments that the league cares more about pleasing the president and his supporters than the predominantly black group of players who sought to highlight injustice.

Do what you do best, without trying to please everybody. Jay Z’s not making music for jazz enthusiasts or opera aficionados. He knows his audience And he delivers. Reach out to your audience—the people who want to hear your individual voice—with branding and content that shows you understand their needs.

While on the OTR II Tour, Beyoncé and Jay-Z (through BeyGOOD and the Shawn Carter Foundation) announced a new scholarship program to award one exceptional senior high school student with financial needs in the remaining US markets along the tour. Each recipient will have $100K put toward their enrollment and the award will serve as a dedicated university-based fund for each selected student throughout the duration of their enrollment.

Jay-Z got actively involved in politics during the 2008 presidential campaign, where he supported increased voter participation and helped send voters to polling stations. He was an early supporter for the candidacy of Illinois senator and subsequent U.S. president Barack Obama, performing for free in voter-drive concerts financed by the Democrats’ campaign. In the process, he’s become personally acquainted with Obama himself, who stated “Every time I talk to Jay-Z, who is a brilliant talent and a good guy, I enjoy how he thinks. That’s somebody who is going to start branching out and can help shape attitudes in a real positive way.” During the 2010 mid-term elections’ campaign, Jay-Z appeared, along with other artists, in an ad prepared by the HeadCount organization, urging voters, and especially younger ones, to register and vote.


I think the NFL, the onus began to fall on them when the Kaepernick thing came up,” Long said. If you’re not going to employ somebody for speaking out on that stuff, then people are going to want you to rectify that situation. Number one, give them a job. Number two, most of your players came from neighborhoods where this stuff affects them. So I think there is some responsibility there.

But Hazelgrove’s comments haven’t tempered criticism of her or of Roc Nation, which reportedly hand-selected and vetted” the groups that received donations, according to Sports Illustrated Jay-Z and Roc Nation have not publicly commented on the matter.

about people of color by forming numerous disingenuous partnerships to address social injustice while collectively blackballing Colin, the person who brought oppression and social injustice to the forefront of the NFL platform.

With Fogerty and Jay-Z’s withdrawals, that conjecture is getting closer to bearing out. It appears as though you changed your entire message once the NFL deal happened. This looks bad, Jay-Z. Connect me to Facebook friends and artists on Myspace ? You may already know people on Myspace. If we find matches from your Facebook friends, we’ll connect you to them right away.

JAY’s story, of rising from the bottom to the top, going from the dregs of society to the apple of America’s eye, is not only a story of Horatio Alger in black skin, but the story of America being reclaimed by a black boy not meant to thrive, much less survive, in this culture. One thing is clear: What America means about itself, at its most determined and excessively self-confident, is what JAY means. JAY-Z is a thesaurus of American possibility; he is a dictionary of American identity and an encyclopedia of American aspiration. If America can be said to be great, or on its way to greatness, it’s not because of Donald Trump’s delusions about American exceptionalism and his own brand of bloviating self-enchantment, but it has to do with the sort of hustling and desire for improvement that JAY represents.

NEW YORK – Chris Long retired from the NFL in May, but he’s not done talking about social injustice, player protests, and the role leagues wield in pushing for real change. Let’s roll with this. Here’s what you can learn about building a brand from music artists like him.

In June 2019, Forbes named Jay-Z the first billionaire rap artist, citing his ownership stakes in Armand de Brignac champagne and Uber as contributing factors. In 2003, at the peak of his career, Jay-Z released what he claimed would be his last album, “The Black Album” to international acclaim.

It was then that Jay-Z announced his imminent retirement after the release of one more album. That LP, The Black Album (2003), was rush-released by Def Jam and soared to the top spot in the album charts at the end of the year. As always, it spawned a couple big hits — ‘Dirt Off Your Shoulder’ and ’99 Problems’ — and inspired a popular mash-up bootleg, The Grey Album, by Danger Mouse. The subsequent year (2004) was a whirlwind for the retiring Jay-Z. He embarked on a farewell tour that was topped off by an extravagant Madison Square Garden performance documented on the Fade to Black DVD, and he also embarked on an ill-fated arena tour with the embattled R. Kelly that resulted in an exchange of ugly multi-million-dollar lawsuits.

Jay-Z and Beyoncé performing ” Crazy in Love ” on November 15, 2009. These aren’t mutually exclusive. They can both happen at the same time! It looks like your goal was to make millions and millions of dollars by assisting the NFL in burying Colin’s career.

During this time he did keep his hand in the rap game, appearing on a track with Big Daddy Kane and with the group Original Flavor , but it wasn’t until the mid-90’s that Jay-Z’s focus really returned to hip-hop.

JAY’s embrace of his lesbian mother is huge too. Hip-hop is rife with homophobia—and, ironically, homosocial ideas and identities, though that is often ignored—and JAY’s unapologetic support of his mother, especially by helping her to come out, is an incredible milestone for hip-hop, for black masculinity, and for American society. But it is his fight against white supremacy that is heartening, whether against police brutality in his lyrics, or the racist sentiments that he identifies in his music as the source of hate of black folk, and of self-hate, too, that endear him to black America. Plus, his gigantic swag as he saunters across the American and global stage—marked as a black man who knows he’s a black man with a black wife and black kids in a black family—shows the world what black love looks like.


Your job doesn’t end once the content is finished; you need to get out there and promote it to reach (and engage) your audience. Artists do major press tours: They go on morning shows to promote a concert, they do radio interviews, or in Jay Z’s case, they hit up late-night talk shows Artists don’t just show up and sell out Madison Square Garden, or host Saturday Night Live. It doesn’t work that way.

They argue that the rapper, who has long funded impactful social justice causes and has used his platform to praise Kaepernick’s protest, is disregarding the fact that the NFL has still not signed Kaepernick to a team. And in Jay-Z becoming the new face of the NFL’s social change initiative, critics claim he is also disingenuously capitalizing on Kaepernick’s protest, calling attention to recently unearthed January comments the rapper made at a press event to argue that he is using the NFL’s desire to move past the former quarterback to make more money for himself.

Now, in addition to the tweets and locker room-side soundbites, we’re just starting to hear about the odd detail or two regarding Jay-Z’s history with the league. Bryan Michael Cox, a Grammy-winning songwriter, alleged that Jay-Z phoned his friend, rapper Jermaine Dupri, to reject a similar deal with the NFL to produce all of the musical acts for its 2018 Super Bowl LIVE show.

With rehiring Kaepernick seemingly off the table (though he has repeatedly noted that he is ready and willing to play), the league has few options. Its previous efforts to make the matter go away, like its attempted policy to end the anthem protests, have only led to more controversy and criticism of its actions. And even as the organization tries to stake out a place as a nonpolitical entity, its treatment of the protest, as well as its owners’ support of a president opposed to that protest and hostile to other racial justice issues, suggests that the NFL won’t be able to easily extract itself from the problem like it so clearly wants to.

Rapper Jay-Z narrates this film shot during his 2003 concert tour at New York City’s Madison Square Garden, following the release of “The Black Album.” The artist is captured onstage and behind the scenes during his solo concert. Viewers can also watch him as he works his genius in the recording studio. Special guest artists include R. Kelly, Beyoncé Knowles, Mary J. Blige, Missy Elliott and more.

From now on, when we narrate the history of America, JAY-Z’s name, face, music, art, words, and wisdom will play a prominent role in the story of who we are and what we say we hope to be. Beyoncé’s opening her golden throat to sing for Disney, and Jay-Z’s opening his 18-karat bank account with the NFL.

JAY has kept his ear to the ground of artistic trends and his eyes on the skies of commercial possibility, but his mouth, and the words that come out of it, have remained true to his philosophy of turning psychological pain into social prophecy and of turning the outlines of hardscrabble existence into an itinerary of artistic triumph. JAY-Z has been willing to change and grow, and to evolve and mature, even as he maintained his connection to, and roots in, hip-hop culture.

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